The purpose of selecting keywords is to make a list of keywords that can bring targeted visitors to your website. The keyword is a word or phrase you entered in the search engine to look for something on the Internet. The phrase here means a combination of two words or more. However, effective keywords to bring targeted visitors to your website is a key word phrases. This is because a single word has a very high level of competition.
Right keywords must be accompanied by the use of search engine optimization techniques (Search Engine Optimization) is a method to increase the number of visits to a website from search engine results by placing the keywords in specific locations such as page titles, page descriptions, headline writing, content writing, the replacement text images, file names, links, and comments. This will be discussed in more detail in the section on Page SEO Techniques Website.
Why is the selection of the right keywords so important? The answer is simple. There is someone who uses search engines to look for a product and you have a website that sells the product you are looking for that person. Surely there are other websites on the Internet that are your competitors. The person typing a word or phrase on a product he was looking for. After pressing enter, the search engine directly display the search results. If the word or phrase you entered with the keywords used on your website plus you also use SEO techniques and heavily promoting your website, then chances are your website will appear on the first page of search results and are at the top. Conversely, if the keywords you are using is not the same as the word or phrase that is typed by the person, then your website may not appear on the search results especially on the first page. You must remember, if your website is not in the first page or second page of search results for certain keywords means your website does not exist for that keyword.
Just as in the step Define Topic Website, to create a list of keywords you should re-look at the website you will make from the point of view of visitors. What problems they are facing, what information they seek, and what solutions you provide through your website. Your website content must be unique, solve problems, and provide what visitors are looking for. Think about what they type in search engines to find your website.
Making a list of keywords beginning with determining the basic words and phrases. After that, words and basic phrases examined how much of its use in search engines by using a special application. Application we will use is the Keyword Tool, a free application from Google Adwords to get the data usage of keywords in the search engine Google. The following are the steps to get your keywords using the Google Adwords Keyword Tool. One thing you should look, all of the following steps should be taken to the main topic and subtopic-subtopic that you have specified. You should try to make every page of your website appears at least on the first page of search results if not in the first rank. Let's get started!
Steps Choosing Keywords
Step 1: Determine the basic words and phrases. Keyword selection starts with determining the basic words and phrases that match the topics and subtopics website. It's easy, specific words on the topic of your website is a basic words and phrases you need. Example:
if the topic of your website is selling second hand motorcycles, then the words and phrases is essentially a 'motor', 'second hand motorcycles',' sell motors', 'sell motors used', 'buy a bike', 'buy second hand motorcycles', and' sale buy a secondhand bike '. Specific words and phrases in this topic is the 'motor' and 'second hand motorcycles' because the main thing that pointed directly addressed throughout the pages of the website. The phrase 'sale' does not need to be included in the list of keywords because this phrase is too general.
if the topic of your website is an ornamental plant cultivation, the words and phrases is essentially a 'plant', 'plants', and 'ornamental plant cultivation'. If you are only a special breed of orchid it is the topic of orchid cultivation, while the words and phrases is essentially a 'orchid', 'orchids', 'the cultivation of orchids', and 'cultivation of orchids'.
many schools, universities, enterprises, institutions, agencies, foundations that have websites. You can also create a website for your school or your company. Words and phrases is essentially a school name or the name of the company in question.
I recommend that you use words and phrases that meet the wants and needs, offer solutions or solve the problem target your visitors. For example: buying, selling, buying and selling, cheap, free, how. In addition, should your keyword consist of at least three words that your website does not face competition level is too high so it is relatively easy to get high rankings from search engines. However, keywords that are too long is useless because no one is using it.
Step 2: Develop basic words and phrases. Basic words and phrases need to be developed by finding synonyms / common words, and words and other phrases that are related to basic words and phrases that have been selected in Step 1. Example:
'Motor used' also called 'second bike'. So words and basic phrases in the example topic buying and selling second hand motorcycles added to the phrase 'second bike', 'sell motors second', 'buy a bike second', and 'sale and purchase of motor second'. In addition to buying and selling, semustinya trade-ins can also be done instead? So the phrase basically grew longer a 'motor trade', and 'trade up motor second'.
topic for cultivation of ornamental plants, the development of words and phrases is essentially a 'maintenance of ornamental plants', 'breeding of ornamental plants', 'ornamental plant breeding'.
For schools, universities, corporations, and other organizational forms, you can develop basic words and phrases using the excess or specialization owned. For example, your school is superior in terms of traditional Javanese music, the phrase is essentially a 'school of traditional music', 'Javanese music school', and 'school of traditional music of Java'. Another example that you have the foundation to take care of blind children in Bali, then in addition to the name of the foundation, basic words and phrases that can be used is the 'foundation visually impaired', 'foundation blind children', 'blind foundation in Bali', and 'foundation Bali blind education '.
When developing the basic words and phrases, write as much as possible. Think about what words and phrases that people use when searching for a website whose content is related to the topic you choose.
Step 3: Use the Google Keyword Tool. After making a list of basic words and phrases as well as its development, you need to check how much the use of words and phrases in search engines. Many applications that can be used to obtain the data usage of keywords in search engines such as Google Adwords Keyword Tool, Wordtracker, SEO Book Keyword Research Tool, Overture, Digital Point's Keyword Research Tool, and others. However, applications that we will use here is the Google Adwords Keyword Tool. Google Adwords itself is an application to create and display ads on pages that use Google search. This application is specially made for the advertisers on Google.
Google Keyword Tool application is free and can be used online. Open your web browser, and go to the address https://adwords.google.com/select/KeywordToolExternal.
Using Google Keyword Tool
Please type in the words and phrases that you have compiled on the steps above in the box at the bottom it says "Word or phrase (one per line)" or "words or phrases (one per line)", a word or phrase per line.
Below this may be the option "Only show my ideas containing search terms" that if you check the Google Keyword Tool only shows the words and phrases you enter. The first time you perform keyword selection process, centanglah this option so you can focus with the data usage of words and phrases that you type. After obtaining the results, you re anymore by un-checking this option to get the words and phrases as well as other related synonyms of words and phrases you enter.
Type the characters captcha is displayed in the box provided. In the above example captcha is displayed is "prinds".
Below this click on "Advanced options" or "Advanced options" then you will see a list of "Locations and languages" or "The location and language". Choose the target location and target language in accordance with your website visitors. Another option you can ignore.
Click "Search" or "Search" then Google Keyword Tool will display a table containing the data usage of keywords. On the edge of the right of the button "Search" or "Search" no writings or instructions "About this data" or "About this data". Click the article or the instructions to get an explanation of the existing keyword table below. Do not forget the step number 2 above, you should get a list of keywords to check and uncheck the option "Only show my ideas containing search terms".
Before discussing the list of keywords that are displayed by the Google Keyword Tool, on the left of the Google Keyword Tool page there are several options to filter the list of keywords that are displayed by the Google Keyword Tool is: "contains" or "contains", "does not contain" or " does not contain "," All categories ", and" Match types "or" Match Type ".
In the box "contains" or "contains", you can enter words and phrases that appear to contribute to the keyword list that is displayed by the Google Keyword Tool.
In the box "does not contain" or "does not contain", you can enter words and phrases that do not want to appear on the list of keywords that are displayed by the Google Keyword Tool.
In the "All categories", you can choose the category that relates to your keywords to get more specific keywords or keep select "All categories" to get more choice of keywords.
In the "Match types" or "Match Type" select "[Exact]" or "[Just]" Google Keyword Tool to display the data using the exact words and phrases such as words and phrases that you type. The aim is that you get targeted website visitors. You can also choose the option "Phrase" or "phrase" that will display the data using words and phrases that are more flexible than the options "[Exact]" or "[Just]" but more on target than the "Broad" or "Landscape". I advise you not select the "Broad" or "Landscape" as key words generated will not be effective to bring targeted visitors you want. You will see clearly the difference selection "Match types" or "Match Type" in the "Global Monthly Searches" or "Global Monthly Search" and "Local Monthly Searches" or "Monthly Local Search" in the keyword table.
Download or download a list of keywords that appear Google Keyword Tool. You do this by clicking the "Download" or "Download" (located above the keyword table) and select "Download All" or "Download all". The file format you can customize the applications you have, choose a format to Microsoft Excel "csv for Excel" or "csv for Excel".
Open the file that you download it or download it and choose keywords that are appropriate to the topic of your website. In addition to compliance with the topic of websites, another thing you need to consider in choosing your keywords is the column "Local Monthly Searches" or "Local Monthly Searches". Keywords that becomes your priority in the application of techniques SEO or search engine optimization should have the local monthly minimum amount of searches 3000. Keyword with the number of local searches below 3,000 monthly fixed you can spend on other websites section.
Return to page Google Keyword Tool, the right of the box "Word or phrase (one per line)" or "words or phrases (one per line)" there is a box with the words "Website" or "Web Site" above. Now look at Google to websites that have topics that are similar to your chosen topic, then enter the website address into the box under the heading "Website" or "Website". Click "Search" or "Search" and then download it or download a list of keywords generated. Repeat this process for ten websites of your competitors. Then do the keyword selection process as in step number eight above.
Step 4: Examine the effectiveness of your keywords. Once you have a list of keywords, check one by one keyword. Whether by entering key words in the search engines will display websites whose content is approximately equal to the topics and subtopics that you have specified. If so, then these keywords are correct, if it does not mean that keyword can not be used. If from all the key words that you have collated, most displaying the contents of websites that do not fit, you should repeat the steps again keyword selection.
As I've mentioned, the four steps above should be made to the topic and subtopic that you have specified. Keyword selection is time-consuming and very important.
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